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PXL Roasters
  • History
  • Manufacturer

    JM Estrada S.A.

    Production drums, La Estrella and Medellín, Antioquia, Colombia.

    WhereLa Estrella and Medellín, Antioquia, Colombia
    Since1865
    FamilyProduction drums

    History

    The date of 1865 is not that of the Estradas. It is that of the Ferrería de Amagá, in Antioquia. After Colombian independence, families of Marmato lost their mines, expropriated. The Ospinas, one of them, founded in 1865 an ironworks, that is, an iron foundry, to make mining equipment. It first cast California mills, those stamp mills whose pestles crush vein ore, for mines like the Zancudo. The manufacturer credits the ironworks' Pelton wheels to Pedro Nel Ospina, a mechanical engineer trained at Berkeley. He was its manager, then president of the Republic from 1922 to 1926. A mine foundry thus had an engineer able to design hydraulic turbines. It then moved on to trapiches, cane mills, and imported coffee pulpers. The pulper tears the pulp off the cherry to free the bean. These imports cost too much, and the Estradas, close to the Ospinas, decided to cast them themselves. Jesús María Estrada Ochoa was born in 1857 in Caldas, in Antioquia. At nineteen he opened a forge in his native village, and the manufacturer dates this small Caldas foundry to 1876. By 1884 he had raised it to the rank of foundry. It cast Pelton wheels, pipes, cane mills, California mills, pulpers, pulleys and bearings. In 1903 his son Ernesto joined him, on return from a study trip to the United States. The same year the workshop left Caldas for La Estrella, on the bank of the quebrada Grande, a torrent. The reason was mechanical: it needed a waterfall strong enough to drive the machine tools. The Estradas bought the Ferrería in 1927, then ran the two companies separately for twenty-four years. In 1931 the whole was the largest mechanical engineering company in the country, according to an industrial supplement of the daily El Colombiano of Medellín dated October 13, 1931. The two companies merged on February 9, 1951, under the name Hijos de JM Estrada Ltda. Jorge Eduardo Estrada M., great-grandson of the founder, signs the company's text today.

    What it makes

    The La Estrella factory had 7,800 square meters built and 230 people in March 2020. The company keeps a design office and its own foundry, which casts the parts of its machines. Jorge Estrada summed up the rule then as follows: nothing is sent out to be made outside. Coffee accounts for 65% of sales, and the post-harvest processing machines go to thirty countries. All production has switched to stainless steel, for a stated reason: coffee is a food and must be treated as such. Stainless steel also holds up better over time, which a job in Kona, Hawaii, verified in salt air. The company displays an ISO 9001 certification and an IQNet certificate dated December 2021. The roaster works on the rotating drum principle. A propane gas burner brings the drum to 220 degrees Celsius. The manufacturer's data sheet specifies a double-wall, non-perforated drum. Neither the flame nor the combustion gases therefore pass through the mass of beans: the heat passes through the metal. The combustion chamber is made of refractory steel, announced as maintenance-free. The burner runs on liquefied petroleum gas, with four intensities, and the same sheet also mentions diesel. A fan extracts and recirculates the hot air. The manufacturer sees an energy saving in this, since the recovered heat has already been paid for in gas. Ignition is automatic. The drum body turns on bearings. The frame is stainless steel, insulated with glass wool to limit heat leaks. The whole body of the machine tilts to empty the batch.

    The models

    The manufacturer gives its roasters no commercial names. It sells three, designated by their degree of automation, plus a mill. The manual roaster takes 1 to 3 pounds of hulled coffee (trillado, in Spanish), or 0.45 to 1.4 kg: the parchment, the dry envelope around the bean, has been removed. It is therefore a green coffee load, and not a yield in roasted coffee. The container and lid are cast aluminum, with a quick-closing system. The crank is vertical and carries internal paddles, so that the bean rolls and roasts evenly. Holes let the steam out and serve to judge the internal temperature. The metal handle is sheathed in wood, so the hand never touches hot metal. The company ranks this device among its own developments, for roasting samples on the farm. Its product page also presents it as a household appliance. The semi-automatic roaster roasts in batches of about fifteen minutes, four cycles per hour. The time is set according to the moisture of the incoming coffee, or by the roaster's judgment. The burner is gas and the machine is stainless steel. A cyclone treats the vapors and fumes and cools the bean. Two refractory glass viewing windows equip the machine. One looks at the mass of coffee, the other at the burner rails, those perforated tubes from which the flames come. One can thus see whether the flame is lit and steady without opening anything. A sampling spoon takes out samples during the roast. A digital thermometer measures the temperature in the mass of coffee, and not that of the air. The cooling tray is of large capacity, which evens out the cooling, and the cyclone collects the dust. A system extracts the silverskin, the fine skin that detaches from the bean during roasting. The automatic roaster repeats the same stated throughput. It has a hopper for loading green coffee and a control panel. The manufacturer describes this panel as a roast curve programmer. A note of November 17, 2021 rather describes nine preset cycles, chosen on a touch screen. Once the cycle is chosen, the machine opens the gas and preheats the chamber to the point wanted by that cycle. It then loads the coffee from the hopper, roasts, sends it to the cooling tray, then deposits the batch at the outlet. Solenoid valves control the gas, and the machine extracts fumes and chaff. The manufacturer announces 20 kg per hour, for the semi-automatic as for the automatic. The load of a batch is never published. A disc mill for roasted coffee is added: 2 electric horsepower, discs at 600 to 900 revolutions per minute, 100 to 120 kg per hour, 34 kg net. It gives fine grinds, but the manufacturer specifies that they reach neither flour nor impalpable powder. It also serves for cocoa, cereals, cheese and condiments. The rest of the coffee catalog covers post-harvest processing. It includes pre-grading and transport, pulpers, the Ecoplus, Becolsub, compact and Ecomill sorting modules. Then manual, solar and automatic dryers, rotary drum dryers (guardiolas, in Spanish), hullers, which hull dry coffee, and water treatment.

    What you gain

    The non-perforated double wall puts metal between the flame and the bean. No combustion gas passes through the load. There is therefore neither smoky taste nor surface scorching from direct contact with the flame. This mass of metal stores heat. A cold load makes the temperature drop less than with a thin drum. The digital thermometer reads the mass of coffee, not the drum air. The operator therefore follows what actually happens to the bean, without going through an indirect measurement. The window aimed at the burner rails shows the state of the flame without opening anything. A flame-out or a fouled burner is seen at once. Automatic preheating brings the machine to the same starting point at every batch. That removes the first cause of variation between two roasts. Recirculating the hot air reuses heat already paid for in gas. Stainless steel, chosen because coffee is a food, also holds up in a salt atmosphere, as a Hawaiian job showed.

    What you lose

    The same mass of metal turns against the operator. Changing the burner intensity does not immediately change the bean temperature. The wall must first be heated or cooled. A rise that runs away is recovered in tens of seconds, not in seconds. The four burner intensities are notches, not continuous modulation. Between two notches, there is nothing. The published throughput tops out at twenty kilos per hour, and the catalog goes no higher. The mill, by the manufacturer's own admission, goes down neither to flour nor to impalpable powder. An espresso grind is therefore out of its reach. Finally the company states four design criteria for its machines: compliance with the Colombian environmental standard, quality of the coffee produced, low purchase price, low maintenance. Fineness of roast control does not appear there, and the range shows it.

    Gray areaThe founding year remains the most uncertain point of this profile. The figure of 1865 is that of the Ferrería de Amagá, which the Estradas bought only in 1927 and merged only in 1951. The Estrada company itself begins in 1876, a date the manufacturer gives itself. Its Empresa page carries three incompatible ages. It announces 131 years of uninterrupted production of pulpers, 142 years of uninterrupted work, and more than 165 years of experience. None of the three comes out right, neither from 1865 nor from 1876, in 2026. The exact date of the forge's opening is not given: it is deduced from a birth in 1857 and the mention “at nineteen.” No archive, no Colombian commercial register, no notarial deed could be consulted. The El Colombiano supplement of October 13, 1931 is cited by the manufacturer, but was not read. The date of death of Jesús María Estrada is unknown. The count of four generations rests on the site, which names Jorge Eduardo Estrada M. great-grandson of the founder, and on a 2020 interview. No genealogy cross-checked it. The exact role of Jorge Estrada in the company is not published: he signs the company's text and gave the 2020 interview, nothing more is established. The published capacities, next, do not cross-check. The semi-automatic and automatic pages both announce 20 kg per hour. The English label placed next to it indicates 22 LBS on the semi-automatic. That of the automatic carries 44 LBS in one block and 22 LBS in the other. Now 44 pounds equal 20 kg and 22 pounds equal 10. The load of a batch is written nowhere. Four cycles of fifteen minutes at 20 kg per hour would put about 5 kg in the drum. The manufacturer writes it nowhere, and this figure is therefore not retained here. The 220 degrees are attributed to the drum, and not to the air or to the mass of beans, but no end-of-roast temperature is published. Nothing is published either on the drum diameter, its rotation speed, the burner power in kilowatts, gas consumption, the mass or footprint of the machines. The 2014 sheet has no capacity table. It carries 2014 in its file name and was only put online in December 2021: it may describe an old state of the machine. Its mentions of diesel and of the four burner intensities appear in a general list of features, without it being known which are really offered today. This same sheet does not say whether the recirculated hot air is combustion air or air from the roasting chamber. In the second case, part of the gases would touch the bean, which the double wall is supposed to prevent, and the question remains open. The control panel poses the same difficulty. The automatic page speaks of programming roast curves. The 2021 note describes nine preset cycles chosen on screen. Whether an operator can draw their own curve is not established, and the profile therefore refrains from ruling. The heat source of the manual roaster is not specified. Nothing confirms either, outside the manufacturer, that the drum roasters are built in-house rather than bought and branded. The integrated foundry and design office are attested. But the only own development claimed on the roasting line is the manual roaster. The 230 employees, the 7,800 square meters, the thirty export countries and the 65% of sales all come from a single March 2020 article. None could be updated. The ISO 9001 and IQNet certificates displayed rest on a file dated December 2021; their current validity was not verified. Finally, no patent search, no independent test and no trade press review was possible. The web search quota of the session was exhausted. The work was done by direct consultation of known addresses.
    Manufacturer's website, jmestrada.com, Empresa page, accessed in September 2026 (birth of Jesús María Estrada O. in 1857 in Caldas, forge opened at nineteen, foundry in 1884, partnership with his son Ernesto in 1903, move of the foundry from Caldas to La Estrella in 1903 to have a waterfall, Ferrería de Amagá founded in 1865 in Amagá, California mills of 1865 for the Zancudo mine, Pelton wheels credited to Pedro Nel Ospina, manager of the ironworks and president of the Republic from 1922 to 1926, purchase of the Ferrería in 1927, largest mechanical engineering company in the country in 1931 according to an industrial supplement of El Colombiano of October 13, 1931, merger of February 9, 1951, list of the foundry's products, dated list of own developments including the quick-closing manual roaster for cafés de prueba, signature of Jorge Eduardo Estrada M. as great-grandson of the founder); same site, home page, accessed in September 2026 (mention “fundada en 1865,” factory address, Carrera 55 Nº 87 Sur-146 Ancón Sur, La Estrella, sales depot address, Carrera 50 Nº 40-05, Medellín, ISO 9001 and IQNet logos); same site, product pages Tostadora manual, Tostadora semiautomática, Tostadora automática and Molino de discos café tostado, accessed in September 2026 (capacity of 1 to 3 pounds of hulled coffee, cast aluminum, closure, vertical crank with paddles, vent holes, wood-sheathed handle; batches of fifteen minutes and four cycles per hour, setting according to input moisture, gas burner, stainless steel, cyclone, two refractory glass windows, one of them on the burner rails, sampling spoon, digital thermometer on the mass of coffee, cooling tray, silverskin extraction; rotary drum, propane gas burner bringing the drum to 220 °C, drum on bearings, stainless steel frame insulated with glass wool, tilting body, green coffee hopper, control panel for roast curve programming, extraction of fumes and cuticle; 2 electric horsepower, 600 to 900 revolutions per minute, 100 to 120 kg per hour, 34 kg net, fine grinds but neither flour nor impalpable powder); same site, article “Tostadora automática de café con 9 ciclos diferentes de tostión,” News section, dated November 17, 2021, accessed in September 2026 (nine-cycle controller, touch screen, gas opening and chamber preheating according to the chosen cycle, automatic loading, roasting, cooling and unloading, solenoid valves, 20 kg per hour); manufacturer's data sheet, tostadora-web-2014.pdf, put online in December 2021 and accessed in September 2026 (nine programs, touch PLC panel, double-wall non-perforated drum, maintenance-free refractory steel combustion chamber, four burner intensities, gas or diesel heating, hot-air extraction and recirculation fan presented as an energy saving, cascarilla collector, automatic ignition, stainless steel construction); Luis Román, “JM Estrada: las múltiples caras de la tecnología para el beneficio,” first published in Revista Roast and reprinted by Daily Coffee News on March 31, 2020 (mining origin from Marmato, ironworks founded in 1865 by the Ospinas for mining equipment, then importer of pulpers, pulper foundry set up by the Estradas in 1876 because these imports cost too much, Jorge Estrada fourth generation, 7,800 square meters built, 230 employees, integrated design office and foundry, nothing subcontracted, coffee at 65% of sales, export to thirty countries, complete switch to stainless steel because coffee is a food, performance of stainless steel in salt air in Kona, four machine design criteria); tostarcafe.com, “Máquinas Tostadoras de Café en Colombia,” January 25, 2021, accessed in September 2026 (third-party page giving 1865, a double-wall non-perforated drum and up to 20 kg per hour, in agreement with the manufacturer)
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