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  • History
  • Manufacturer

    Loring Smart Roast

    Production drums, Santa Rosa, California.

    WhereSanta Rosa, California
    Since1999
    FamilyProduction drums

    History

    Around the turn of the 2000s, Mark Ludwig filed a patent on a principle that is simple to state and hard to achieve: a single burner both to heat the bean and to burn the fumes. On a conventional machine, the burner heats and a second device, the afterburner, destroys the volatile organic compounds; the hot air goes up the stack. At Loring, the air is recycled in a loop and passes back through the flame.

    The company, founded in Santa Rosa, has become in twenty years the benchmark for specialty roasting in the United States, in a market where the energy argument and the emissions argument have become commercial ones.

    In a white-tiled workshop, a roaster seated in front of a screen runs a roast on a stainless steel Loring S70 roaster.
    A roast run on a Loring S70Indigo.udm · CC BY 4.0

    What it makes

    Recirculating single-burner drums, from 7 to 70 kg, with weighing and software control.

    The models

    • S7 Nighthawk: 7 kg
    • S15 Falcon: 15 kg
    • S35 Kestrel: 35 kg
    • S70 Peregrine: 70 kg
    • W70 weighing system
    • Roast Architect software

    Present in more than sixty countries

    A drum roaster identified as a Loring Smart Roast by the photographer's caption on Wikimedia Commons; no brand plate is legible in the photo itself
    Roaster identified as a Loring Smart RoastVisitor7 · CC BY-SA 3.0

    What you gain

    Energy savings are not a brochure argument, they are measured. On an average roast of 600 seconds, a recirculating drum with catalytic afterburning consumes 1,621 kJ per kilo of green coffee, against 3,426 kJ for the same machine with thermal afterburning: more than double. Field measurements confirm the order of magnitude, 1,245 kJ/kg on a catalytic 250 kg drum. With no fume stack, the installation goes where a conventional afterburner would require a permit. Repeatability is excellent because the incoming air is always at the same temperature.

    What you lose

    The purchase price is high and payback comes from energy, therefore from volume: at a few batches a week, the numbers do not work out. Conduction is weak, which gives a clean cup, sometimes judged less full-bodied than a conventional drum, and which unsettles roasters coming from a direct-flame machine. The system is more closed: you repair less yourself.

    Loring, Our story; Schwartzberg, Batch coffee roasting (UMass), table 1 and § Comparisons; Dorfner and Rothfus measurements cited by Schwartzberg
    © 2026 Marco De Sousa Rosa · PXL RoastersTexts under CC BY-NC-SA 4.0 · tools: all rights reserved · images: see the provenanceHome · Colophon · Site map